Ott tv industry trends. S. Netflix, Inc. Apr 14, 2023 · His industry experience spans film, television, home entertainment, broadcasting, over-the top, publishing, licensing, and games. The success of these OTT platforms has had a significant impact on the entertainment industry as a whole. This year’s trends have accelerated the growth of streaming services and fundamentally altered how content is distributed and consumed. Tim Edmundson, Senior Director of Content and Research at MNTN, recently joined eMarketer to discuss the top learnings and stats from 2023 — and Jan 25, 2022 · This article examines 12 major OTT industry trends. 97 billion by 2032, exhibiting a CAGR of 16. Jul 21, 2023 · The global Over-the-Top (OTT) services market is expected to grow from USD 202. (Statista) Revenue in the OTT Video market market in India is forecasted to reach US$4. US OTT Market Trends. This led to the rise in demand of OTT services during lockdown. 27 trillion by 2029. 10 billion on streaming advertisements, compared to $60. 59 million), with Netflix, Amazon Prime Video, and Disney+ Hotstar being the top spenders, with a combined expenditure of INR 31. Feb 20, 2024 · The Over-The-Top (OTT) media services landscape is experiencing unprecedented growth, reshaping the way we consume content. 5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 16. 06bn in 2024. dollars in China. Dec 15, 2023 · A long-standing gripe of consumers purchasing the classic pay TV bundle is having to pay for dozens — or even hundreds — of channels that are never viewed. 0% during the forecast period (2024-2032). But over-the-top applications Aug 30, 2023 · Growth of OTT Video Streaming Has Impacted the Media Industry. Aug 12, 2024 · Unlike other markets, movies and tv shows OTT is expected to experience a major rise in revenue growth as a result of this aspect. Armed with some information on over-the-top content market trends and industry highlights going forward, you’ll be better prepared for the future. tv Aug 9, 2024 · Here is the top 49+ OTT statistics that prove how much the OTT industry has grown when it comes to revenue, OTT video media global trends. 5% over the forecast period. , Sony Corporation and TCL Technology are the major companies operating in this market. The advent of streaming enabled households to “cut the cord” and sign up for direct-to-consumer (DTC) services filled with the programming they wanted, while reducing their monthly Nov 8, 2017 · One of the meta-stories you will find occurring throughout the TV industry over the last two decades is the one that insists that the future of Satellite TV is in trouble. over-the-top (OTT) media consumers. May 23, 2024 · The statistics from 2023 to 2027 depict a clear trend that the OTT industry is not just a phase but a growing part of our digital lives with each passing year, more people are signing up to stream their favorite shows and movies, making OTT platforms an integral part of entertainment worldwide. Request a Free Sample to learn more about this report; The global android TV box market size was USD 5050. dollars). 8 Trillion in 2021 and is likely to exhibit a Y-o-Y increase of 16% to be valued at US$ 2. 1 Trillion in 2022. 90% (2024-2029) resulting in a market volume of US$807. 5% During the pandemic, people were forced to be locked in their houses. The convenience of streaming services, coupled with the wide range of content available, has driven the adoption of smart TVs as the primary entertainment hub in many households. Demand for Extensive OTT Solutions With the increase in usage of smart mobiles, ipads, tabs, smart TVs, laptops, and others, the demand for a wider range of OTT solutions is spiking gradually. The Over-The-Top (OTT) video streaming market is continuing its growth in North America and around the world. One of the latest trends in the media industry has been witnessing a rise since the initial introduction of global lockdown. Mar 19, 2024 · OTT TV and Video Services Market Size & Share Analysis, Growth Trends & Forecasts (2024 - 2031) In today's continuously changing business world, keeping an eye on market size, share analysis OTT Business Magazines is a monthly publication (print & electronic) that covers key industry news, articles on streaming TV options & implementations, TV research & market trends, buyers guide directory of companies, products, and tools, conference & trade show event lists, and other information to help produce, distribute, and monetize Apr 11, 2024 · Integration of AI in Over-The-Top (OTT) Platforms. 5 billion by 2027, growing at a Compound Annual Growth Rate (CAGR) of 16. The OTT video industry is undergoing a significant transformation. Dec 22, 2023 · As we bid farewell to 2023, the OTT industry stands at a pivotal juncture. Streaming content in the region has intensified as content owners like Disney go directly to consumers, telcos (AT&T), and OTT-only operators like Amazon, to name a few. Here’s what they said. As we delve into the data, certain trends and insights come to the forefront, highlighting the dynamic nature of the OTT industry. are the major companies operating in this market. Experts are noticing a variety of trends in the streaming space. Feb 21, 2024 · Highlighting significant growth within the Indian OTT and Pay TV landscape, the Dublin, Feb. It covers the important Over The Top (OTT) Services Market Outlook (2022 to 2032) [300 Pages Report] The global over the top (OTT) services market garnered US$ 1. 87%, during the period of 2021 – 2026. 0 Billion in 2023, Expected to Hit US$ 3,400. These companies are fiercely competing for market share by offering a growing library of movies, TV shows, and original content. 20% to reach USD 43. 2023 & 2024 Mexico OTT TV and Video market trends report includes a forecast to 2029 and historical overview. The media service is furnished by an online content provider that creates a standalone product which circumvents traditional distribution channels, such as telecom networks or cable TV operators. 5 by 2025, and big names like Netflix, HBO, Disney, and Amazon investing heavily in the industry, Over-The-Top (OTT) media is fast becoming an essential category for app developers and advertisers. Moreover, in 2022, the average revenue per user in this segment will amount to $62. Over the course of this forecast period, another factor that could boost the expansion of movies and tv shows OTT industry is social media. Kevin is an author of Deloitte’s Digital Media Trends Survey a co-author of Deloitte’s Digital Media Maturity Model, and speaks regularly on media consumption trends. Apr 17, 2020 · So what does the future of OTT look like? In this article, we look at the three main video streaming industry trends that will shape the next few years and help streaming providers stand out from the crowd: streaming quality, original content, and bundles. Did You Know? OTT stands for over the top, and is used to describe video that streams over the internet, instead of via satellite or coax cables. Dec 2, 2021 · In this blog, we have listed out the top OTT trends in 2021 to give you an in-depth idea about the present OTT industry. Current Trends in Digital Media: D2C Video Streaming. High Penetration of Smart TV Witnesses Significant Growth. As 2024 unfolds, new opportunities for OTT providers and their audiences present themselves, marking a shift in industry dynamics. OTT video platform providers allow advertisers to better target their ads to specific demographics or types of consumers who are likely to be interested in their products or services. Hybrid models for OTT monetization Now when it comes to earning money from OTT platforms , the Hybrid mode which is a collective of the below has worked the best: Jun 20, 2023 · Industry Trends Edinburgh TV Festival 2024: A challenge to the status quo. Latest Trends "Various Services Provided by the Market to Augment Growth" Feb 27, 2023 · Over the top or OTT refers to that media distributed and made to reach various households via the internet. There are also a number of OTT TV hardware options similar to cable boxes. Jan 4, 2024 · Experts weigh in on the big trends for the OTT industry in 2024 In 2023, the streaming landscape underwent a transformative journey, leaving an indelible mark on the industry’s trajectory. By Adrian Pennington 2019-08-21T11:45:00+01:00. The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 7. 3 percent Aug 23, 2024 · The iterative nature of OTT advertising allows for ongoing refinement and optimization. Aug 9, 2018 · VoD and digital platforms as game changers. Read the new report Sep 17, 2021 · You can access OTT TV content with the help of game consoles, like PlayStation or Xbox. 70 billion by 2029. 5 billion in 2022 to USD 434. 2024-08-27T15:26:00Z By Michael Burns. 4 billion U. Traditional media concepts are a thing of the past, the entire industry is undergoing fundamental change: streaming services are no longer just platforms for the consumption of films and TV programs, now they are investing in the production and licensing of globally successful own content – and are thus in direct competition with the traditional TV Jan 16, 2024 · To highlight essential events from the past year and predict where the industry is headed, we’ve compiled an updated list of the ten most important OTT video trends shaping the media industry over the next 12 months. with CAGR of 15. Jun 20, 2024 · The OTT viewing trends are, however, more favorable to advertisements than TV viewers. Xiaomi Corporation, Samsung , LG Electronics Inc. Over the Top Industry News. 5. [188 Pages Report] Over the top Market size, share, trends and forecasts. This dominance can be attributed to the high penetration of satellite TV and cable TV networks in rural households coupled with market strategies opted by market players to acquire maximum market share in the broadcasting & cable TV industry. From the rise of local players to strategic manoeuvers by international platforms, the industry witnessed remarkable shifts in market dynamics and consumer Jul 22, 2024 · The OTT TV and Vedio Srvices Market report combines extensive quantitative analysis and exhaustive qualitative analysis, ranges from a macro overview of the total market size, industry chain, and As per some OTT statistics, by 2026, this number is expected to grow more, reaching around 3. Artificial Intelligence (AI) is playing an increasingly significant role in the Over-the-Top (OTT) industry. From the transition of viewers from linear TV to Connected TV (CTV) to the robot invasion introduction of mainstream AI tools to the fragmentation within the industry, there’s a lot to take in. With many media and content companies jumping on the streaming TV bandwagon, the marketplace is becoming increasingly competitive, creating even more competition for high-quality content to keep viewers hooked. 5%. OTT apps can stream content without the use of a cable box. But only the best brands evolve these apps into successful enterprises. OTT stands for Over the Top. In India, there is an increasingly growing number of consumers adapting to it. What does AI bring to the streaming business?: Feb 5, 2024 · The global over-the-top (OTT) market reached a value of US$ 461. Jan 30, 2024 · The global market size of OTT services was valued at $238 billion in 2021 and is projected to reach $476 billion by 2027. May 9, 2024 · The "OTT TV and Video Services Market" research report 2024 provides a thorough and in-depth study of the industry's segmentation based on Types, Applications and Regions. Aug 1, 2024 · OTT stands for ‘Over The Top’ and refers to any kind of streaming service that delivers content using the internet. Yahoo, Inc. This ecosystem continues to grow, as does the competition for viewers. CTV, or connected TV, simply refers to any TV that can stream content via the Aug 12, 2024 · “OTT TV and Video Service Market ” latest report, 112 pages and forecasting from 2024 to 2032, delivers an in-depth analysis of industry growth, size, share, trends, and key drivers. Top video streaming providers in the OTT industry, especially in the SVOD (Subscription Video On Demand) market segment, are continuing […] Over-the-top (OTT) TV and video revenue worldwide in 2029, by source and region (in billion U. In the face of economic headwinds and technological disruptions, total global revenue rose 5% to US$2. Feb 10, 2023 · Some of the major players in the OTT market include Netflix, Amazon Prime Video, Disney+, Hulu, and more. Industry and market insights and forecasts Leading reasons for shifting media budgets from linear TV to over-the-top (OTT) and/or connected TV (CTV) in the United Feb 2, 2024 · In 2021, over-the-top (OTT) video services generated a revenue of around 11. 30%, leading to a Nov 8, 2022 · A lot has happened since we published our article on OTT Video Streaming Trends to Watch in 2022. 14% to reach USD 1. In 2023, the entertainment and media (E&M) industry recovered its balance. The OTT industry revenue is expected to surpass $210 billion by 2026. 18% during the forecast period. For our 2024 outlook, we’ll be diving into some key topics shaping the media and entertainment industry, releasing a new chapter for each one. com Inc. 1% during 2024-2032. Large OTT US groups expected to consolidate their market share of revenues in 2024 Among the major players in the TV and OTT video market, Netflix remains the leader, with a 9% share of the total revenues generated globally in 2023, expected to rise by 6% in 2024 and increase the market share to 9. 21, 2024 (GLOBE NEWSWIRE) -- The "India OTT and Pay TV Forecasts to 2029" report has been added to Jan 22, 2024 · S&P Global Market Intelligence Kagan projects that combined subscriptions for paid over-the-top video streaming services in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam could eclipse the 50 million mark, potentially translating to a market value of about $1. With the recent far-reaching structural changes in the industry, they have grown in number too. By 2026, over-the-top media revenue will reach around $210 billion. 8 trillion in 2023—easily outpacing overall economic growth. 0 Billion, CAGR of 24. Read the Perspectives report for our consumer-friendly summary of this year’s key findings, the latest trends, and our deepest insights into the E&M market. 6 trillion in 2024 and grow at a CAGR of 16. 93 billion people worldwide. Axinom Mosaic stands at the forefront, offering specialized OTT solutions tailored for content providers. Hyper-Personalization In 2023, OTT advertisers are increasingly focusing on hyper-personalization to deliver content that resonates with individual viewers. OTT services are used to deliver audio, video, rich media, and other media content via the internet without the use of traditional cable or Jan 30, 2024 · Over-the-top (OTT): OTT video refers to streaming video content that is provided over the internet and bypasses traditional distribution of a set-top box. Check these entertainment industry trends along with the most vivid examples for each category. 26%, leading to a OTT trends & future predictions Consumers expect streaming content from robust OTT apps for mobile and connected TVs. 07 Billion by 2026, registering a CAGR of 13. Future of OTT trend: QoE is king of competition (aka streaming in full HD) Jun 19, 2024 · Insights on the "OTT TV and Video Services Market" contribution of various segments including Country and Region wise Historic data (2018 to 2023), and Forecast Market Size (2024 to 2032) - (Get a Jan 15, 2024 · Over-the-top (OTT) streaming, a pivotal catalyst for industry growth, is experiencing rapid expansion in emerging markets, particularly in Indonesia. OTT Continues Revenue in the OTT Video market market in Vietnam is forecasted to reach US$545. OTT encompasses CTV, too. Though EMARKETER’s most recent data shows that subscription OTT (sub OTT) viewer growth is stagnating, it also shows that sub OTT connected TV (CTV) platform ad spend will grow by double digits through the end of the forecast period in 2026. Apr 6, 2022 · The rise of OTT and CTV is something we’ve been talking about all year, and in 2022, this trend is poised for even more explosive growth. [16] In 2024, brands spent $30. Aug 19, 2024 · The global over the top (OTT) services market size was valued at USD 59. Now is the time to start paying attention, because the future of OTT advertising is promising. 7% during the forecast period. Sep 22, 2023 · The whole Movies and TV Shows OTT Market is anticipated to grow at a rate of USD 291340. by providing firm biographies, financial Feb 28, 2024 · An exhaustive analysis of the Over-the-Top (OTT) and Pay TV sectors in Italy, detailing market trends, revenue streams, and subscriber forecasts up to the year 2029, has been published and is now The global Over-The-Top (OTT) market is expected to grow from USD 202. Industry Trends Focus on young talent and greener futures at BSC Expo. Video-based industry consumer expenditure in the Jul 18, 2024 · Over-the-top (OTT) advertising has emerged as a preeminent and progressively favored advertising solution. Jan 26, 2022 · With global industry sales for OTT reaching US$ 332. The India Smart TV and OTT Market is expected to reach USD 18. 0 million by 2027. Underpinning all these trends is the influence of diverse and tech-savvy younger generations, who are redefining media and entertainment as they move freely across TV, film, gaming, and social media. Dec 28, 2023 · OTT TV apps merge the reach and influence of traditional pay TV, and the flexibility of the Internet creates an unstoppable force, opening up opportunities for content creators, distributors, and brands worldwide. 42 Billion in 2020, and it is expected to reach USD 223. In the midst of these developments, current OTT trends are shaping the landscape. Feb 21, 2024 · Highlighting significant growth within the Indian OTT and Pay TV landscape, the report unveils various dimensions of the industry, from emerging trends to potential opportunities for the forecast Powered by over-the-top (OTT) platforms, the gaming sector, traditional TV, internet and out -of-home (OOH) advertising and the use of the metaverse, India’s E&M industry is expected to grow exponentially. dollars by 2029, more than double the figure reported in 2019. 4 trillion by 2028, large new revenue pools—in advertising, streaming and emerging markets—are forming. 08 billion in 2024 to USD 229. Its influence ranges from content recommendation to production and distribution. Live streaming on social media began as a non-interactive process. The world of over-the-top (OTT) streaming services has been rapidly evolving in recent years, driven by increasing demand for online video content. 5 million in 2023 and is projected to touch USD 39627. " Chart. TV has proven to be one of the most influential mediums for brands to build awareness and drive sales. “Expansion into OTT delivery systems” – Tim Heller, Heller Weather “Many TV stations are expanding their news coverage on OTT [over the top] delivery systems like Apple TV and Roku. 1) More ad-supported streaming than ever before Revenue in the OTT Video market market worldwide is forecasted to reach US$316. Jan 1, 2020 · Over-the-Top (OTT) video platforms, once considered a luxury is today a commodity. See full list on uscreen. 00bn in 2029. In August 2023, Viacom18 completed the merger of its two OTT sites, JioCinema and Voot. Nov 28, 2023 · Over-the-top (OTT) TV and video revenue is expected to reach 215 billion U. OTT, or streaming TV, ads offer an opportunity for advertisers to reach new audiences at scale as more viewers lean into streaming video content in lieu of traditional cable and broadcast TV. 40bn in 2024. 5 billion in 2022 and is projected to reach $434. 65. and a robust gaming industry have paved the way for a trend similar to These Topics Will Dominate the TV Landscape in 2024, According to 19 Industry Execs Experts predict a FAST rise in AI and more streamers bundling up TV executives reveal what topic will dominate 2024. Live Streaming Still Social Media Turf. The Edinburgh TV Festival, the annual shindig of the movers, shakers, and changemakers of the British television industry, took place last week and change was very much on the schedule, reports Michael Burns. With all of this in mind, The Weather Company asked top broadcasters for their thoughts on what trends will change the industry. dollars) Premium Statistic Number of users of OTT video worldwide 2020-2029 With the 2024/25 annual season starting next week, we take a look ahead at the new season commissions using the announced fall slates of the main four US networks of ABC, CBS, FOX and NBC, comparing new shows to commissioning trends in previous seasons. As we mentioned earlier, The Over the Top (OTT) Market was valued at USD 101. The SVOD market is anticipated to grow by 52% by 2025, while the total OTT revenue is predicted to jump 53% at the same time, totaling $272 billion. 63 million by 2032, exhibiting a CAGR of 25. But the most notable of live streaming trends rests on how social media platforms like Facebook, YouTube, and Instagram have established two-way traffic when it comes to live-streaming. 43%, leading to a Jul 25, 2023 · Premium Statistic Value of the TV industry in India 2007-2026; "Revenue from OTT and video across India from 2018 to 2022, with estimates until 2027 (in billion U. And in the 13+ years that GlobalLogic has been creating solutions for brands throughout the OTT ecosystem, we have seen the industry become increasingly global. Facebook, Inc. In fact, the total number of connected devices has surpassed 160 million consoles and almost 90% of console owners are subscribed to at least one OTT TV service. 1. Apr 26, 2024 · Growing Popularity of Streaming Services: The proliferation of over-the-top (OTT) platforms, providing on-demand content, has significantly impacted the smart TV industry. Technological advancements in AI and machine learning are reshaping content creation, distribution and consumption. , Amazon. The industry is poised for further innovation and growth, driven by technological advancements and evolving consumer preferences. As the E&M industry grows to US$3. Streaming is becoming more popular than ever before and that means there will be a lot of change in store for both local advertisers as well global brands who want their message heard across all platforms. May 15, 2024 · TV, Video & Film; Streaming industry in India - statistics & facts forecasts for the OTT video market look promising. The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 6. Some of the key OTT industry players include: Limelight Networks; Netflix, Inc. 90 billion in 2023 and is projected to grow from USD 70. 2 million subscribers. The rise of the OTT has driven industry trends to provide better networks that maximize digital connectivity to its core! As per research data, video streaming platforms reach roughly 332. 56 billion on traditional TV ads; Streaming Industry Trends. The TV & Video market worldwide is projected to grow by 2. OTT ads, also known as streaming TV ads, are the advertisements delivered to viewers within this video content. Microsoft Corporation; Tencent Holdings Ltd. Feb 1, 2024 · Video technology and the state of the industry. Feb 22, 2024 · Emerging Trends and Revenue Projections in Asia Pacific OTT TV and Video Sector Detailed in Comprehensive Forecast Expert commentary from industry analysts suggests a strategic reticence . Mexico OTT TV & Video Market Analysis The Mexican OTT TV and video market is expected to grow at a CAGR of 4. This large-scale distribution is only made possible by the IP. In parallel, the industry focuses on achieving profitability while ensuring viewer engagement and retention. With multi - disciplinary cultural spaces being set up in different metros , a rise in in-person events will also provide Jun 24, 2024 · Industry & Market reports. For a relatively new industry, that’s impressive. 5 billion by 2027, with a Compound Annual Growth Rate (CAGR) of 16. Over The Top (OTT) Market in terms of revenue was estimated to be worth $202. The advertising revenue channel dominated the market with a revenue share of more than 75% in 2022. In this report, we’ll take a dive into MediaRadar’s OTT data covering overall OTT and category trends in ad spend. (Prime Video), The Walt Disney Company (Hulu), Tencent Holdings Ltd and Roku Inc. Many industry experts now suggest stopping the age-old comparison between OTT and cable TV as the former is expected to stay in the race for a long time. Free ad-supported streaming TV: Streaming TV that is available without paid subscriptions and features ads, such as Freevee. 21 billion (US$672. The market was estimated to increase by a compound annual growth rate of 7. A Peek into the Future: OTT Advertising Trends to Look Out For in 2024. With the industry poised for even more growth in the coming years, it's critical for businesses and individuals to stay ahead of the curve and keep an eye on the latest trends, innovations, and The India Smart TV and OTT Market is expected to reach USD 18. OTT industry will continue to expand. Feb 6, 2023 · In this blog today, we’ll try to put some light on the OTT industry, and“ we’ll take a closer look at some of the latest trends in the OTT industry. We’ll look at the rise of 5G and what that means for video, major players entering the streaming solutions market, and more. Apple, Inc. Aug 21, 2019 · TV is OTT. In this free report, we go deep into MediaRadar’s OTT Ad Insights from 2021. May 21, 2024 · "OTT TV and Video Services Market Trends Analysis Report 2024-2030: The OTT TV and Video Services Market report provides information about the Global industry, including valuable facts and figures. Jan 3, 2024 · The Indian over-the-top (OTT) market has experienced tremendous growth in recent years, with the rise of streaming platforms like Netflix, Amazon Prime Video, Disney+ Hotstar, and many others. 2024-02-22T11:34:00Z By Sheryl Here are the Top 8 Over-The-Top Trends to Watch for in 2022 #1. The Over The Top (OTT) Market is expected to reach USD 0. Global |112 Directory List of OTT and Streaming TV industry associations that create industry specifications that provide guidelines and benchmarks to help ensure interoperability, security, and quality across OTT and streaming TV systems. Looking ahead to 2024, we must understand the latest trends and statistics shaping the Indian OTT landscape. Advertiser metrics across the 5 leading ad-supported streaming services; What drives ad sales in OTT channels; How OTT channels perform compared to Apr 26, 2024 · 54% of US internet users subscribe to four or more over-the-top (OTT) video services, while 20% subscribing to 8 or more services. This eliminates your dependency on cable providers, geographical restrictions, time foundations, etc. Dec 26, 2022 · This is one of the OTT industry trends in 2022 that picked up momentum almost immediately. Dec 12, 2023 · 3. Apr 11, 2023 · According to findings in “OTT (Over-the-top) Market in India 2022-2027”, a report by Research And Markets, in FY 2021, the total investment in OTT platforms in India was estimated to be INR 55. Now yours will, too. Over The Top (OTT) Industry Overview The Over the Top (OTT) Market is fragmented. Includes key services and capabilities for comparison and important industry terms and acronyms. OTT Industry Trends. The global market for OTT segmented by type, Streaming Device, Services, Vertical and Region. Aug 19, 2024 · Android TV Box Market REPORT OVERVIEW. 90 billion at the end of 2024. Jul 18, 2024 · The size of the worldwide OTT market was estimated at USD XX million in 2024 and is projected to increase at a compound annual growth rate (CAGR) of XX% to USD XX million in 2032. Mexico has been witnessing a rapid development of convergence services of the internet and mobile devices, owing to the development of IT and media technologies and the spike in M&A activity over the past decade. The global OTT video market — $238 billion in 2021 — is expected to top $476 billion by 2027. 80m in 2024. 94 billion in 2024 and grow at a CAGR of 18. This surge is attributed to factors such as a large historically underserved rural population, the proliferation of mobile broadband, and robust demand for local and sports content. Get a sample of this industry analysis as a free report PDF download. The rise of the major SVOD OTT players has been phenomenal to observe. Jul 31, 2024 · 3. Google, Inc. The over-the-top (OTT) market is fragmented. whkfehasdxqdgzipkxxinlzastuwhwdeqfmnehnfqgcqgnyx